RACISM!! Popular musician "The weekend " dumps Swedish retail giant "H&M" for featuring a black child wearing a hoodie that says " coolest monkey in the jungle"

Swedish company "H&M" has been under serious attack by the black communities  for indirectly calling black people "MONKEYS" while advertising their products.
The clothing company have been heavily criticized by the black communities for racism.


Popular musician "The Weekend " who has partnerd with the brand in raising two collection also express his displeasure with the company and announced he won't be working with them again

Twitter started slamming the retail giant over the weekend once H&M’s painfully tone-deaf advertising of a young Black child wearing a "coolest monkey in the jungle" hooded sweatshirt surfaced online while other sweatshirts from the same line were advertised on white models. It begged the question, "Why does the little Black boy need THAT shirt versus the others?" Was it intentional racism? Some people think so.

Below are some reactions by instagram users:

However, some twitter users didn't find anything wrong with it

Stuff like these should be thrust to the dead end... In this civilized century, racism shouldn't be tolerated in any form whatsoever... H&M should know  etter... But the question is, was it or was it not intentional.